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This is life, as Google sees it

May 4, 2013

Google’s autocomplete feature paints a pretty depressing picture on what people are searching on the internet.  This is life, through Google’s eyes.

The video, made by Marius B, uses the search engine in incognito mode with no user signed in, no cookies and no previous search history. Marius writes:

Using billions of searches, Google has prototyped an anonymous profile of its users. This reflects the fears, inquiries, preoccupations, obsessions and fixations of the human being at a certain age and our evolution through life.

  [Via Webcurios]

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The power of juxtaposition

April 30, 2013

In a new campaign launched by Moms Demand Action for Gun Sense, to drive support for new and stronger gun laws in America, depicts a powerful set of imagery posing school children side by side, each holding a different item – one of which has been banned by federal or local authorities to protect youngsters.

The banned items include a version of Little Red Riding Hood, dodge balls and a Kinder Surprise. In each instance, the contrasting item is an AK-15 rifle.

A simple, yet powerful, idea delivered by juxtaposing two items together to convey a very serious issue.

Moms demand action for gun sense in america

Moms demand action for gun sense in america(2)

Moms demand action for gun sense in america(3)Image source: Moms Demand Action

Video: How many more rounds?

 

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[Infographic] The impact of Twitter on sales

April 19, 2013

New research conducted by Deloitte, commissioned by Twitter, indicates how tweets not only generate valuable word-of-mouth that impacts consumer demands, but how positive tweets can also drive sales. This study looked at sports gaming brands specifically, but you can see how this might apply to other consumer, fashion and retail brands.

Looking at sales revenue, a 30% increase in the number of positive tweets drives a more significant revenue impact than a 30% increase in existing above-the-line advertising.

Twitter drives sales Deloitte study infographic

la[Via Twitter blog]

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How people sit in meetings and what it really means

April 15, 2013

All the usual suspects…

The Sloucher  

how_people_sit_in_meetings_sloucher

 

The Note-taker

how_people_sit_in_meetings_note taker

 

The Power Player

how_people_sit_in_meetings_power player

 

The arm over chair back

how_people_sit_in_meetings_arm chair back

 

The Daydreamer

how_people_sit_in_meetings_daydreamer

 

The Addict

How people sit in meetings

 

[Via Nedhardy]

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April 2, 2013

Vintage Social Networking Twitter Facebook Ogilvy

[via social@ogilvy]

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Round-up of best 2013 April Fools’ stories

April 1, 2013

April Fools pranks have been lacklustre today compared with last year, but here’s a roundup of some of the better ones spotted so far…

Comic Sans quelle horreur - New Statesman unveils new look to celebrate 100th anniversary with popular font.

New Statesman 100 years old comic sans

Not for the faint-hearted, Virgin introduces a jet with a glass floor to give passengers an uninterrupted view of the Earth from 30,000ft.

Virgin-Atlantic-glass floor april fools

Easter Island to be re-named “Summer Island” – According to this Telegraph article, the Chilean Government has approved a name change for the Island to be renamed ‘Summer Island’, after a local historian found evidence that the Dutch explorer who discovered the remote island, landed in July and not April as previously believed.

easter-island_2523137b

Durex launches  the world’s first sex noise-cancelling headphones – ‘Bangs’

Durex bangs headphones april fools

Whilst we’re on the theme, Asda is seeking to cash in on the popularity of Fifty Shades of Grey with a new range of loo roll. Perhaps the biggest fool is in the journalist who wrote up the story in the Daily Mail.

asda

Pot Noodle launches deodorant range – who doesn’t want to smell sweet & spicy or like a Bombay bad boy?

Pot noodle deodrant april fools

(via @AndrewBloch)

YouTube closing down forever

You can catch the livestream action here.
Google Nose Beta

Gmail Blue

It’s just like Gmail but blue – truly revolutionary…


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March 31, 2013

Did someone call the #FailWhale?

#FailWhale

 

Via AdWeek

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