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A round up of the best 2014 April Fools’ stories on the web

April 1, 2014

The old adage “If you can’t do it well then don’t do it all” seems to ring true when it comes to April Fools’ pranks.

April Fools ’ Day – a day when journalists expect to be inundated with fake products and announcements, brands just can’t get away with going into it halfheartedly by sending out a poor press release and clogging up a journalist’s inbox just for the sake of marking the occasion.

Over the years, the likes of Google through its products like YouTube, Gmail and Google Maps have seriously raised the game for well-executed April Fools’ pranks. The first of April isn’t just a day for mindless fake announcements, but a chance to raise brand awareness. And with a well-designed press release with optimised links and high quality assets, it can help boost brand searches and conversion, whether that’s to reactivate a forgotten Gmail account or trigger an impulse purchase for an innocent smoothie. You really want that marmite smoothie, don’t you?

So what have been the best April Fools’ jokes this year? Here’s a round-up of the best brand hoaxes of 2014:

Google Maps x Pokémon - Riding on the popularity of Twitch plays Pokémon, Google is calling on the Pokémon fans to “catch ‘em all” as it leaves Pikachus, Mews and Bulbasaurs in different locations across the globe. According to Google, the ultimate Pokemon master who collects every single Pokemon will be invited to Googleplex to participate in the final round of hiring.

google-maps-pokemon-challenge

While on the note of recruitment, Google also allows you to AutoAwesome your CV by adding special effects to your resume.

 

Emojify the web! As an emoji addict and fan of expressing everything through icons (((o(*゚▽゚*)o))), Google Translate now allows you to read all your favourite web pages using emotive illustrations. I’m game.

 

Can you feel the force? Inspired by Star Wars, online retailer, The Fowndry is launching Star Wars Force paint available in two colours: The Dark Side – Carbonite and The Light Side – Hoth White. A coat of this special paint on any surface of your home not only boosts wifi connectivity in the home but also improves your ability to commune with the dead.

Star Wars Force paint april fools fowndry

 

Source: The Foundry

Microsoft announces SmartClippy technology – Promoted Tweets are now no longer confined to boosting new campaigns. This year, Microsoft promoted its gag using Twitter, billing the googly eyed paper clip as the one paperclip for everything in your life.

No more butter-side down bread – Likewise, Sainsburys followed suit with some Twitter advertising to promote its April Fools campaign. Although the formula they used to calculate the perfect bread-slicing method could have been a press office story for any other time in the year

On the subject of toast, Warburtons “announced” plans to build a new office in London – TWO in fact – sandwiching the Gherkin. A simple idea that drove some nice interactions on Facebook.

Warburton april fools gherkin 2014

Source: Warburtons Facebook

YouTube announces upcoming viral video trends – Forget flashmob marriage proposals, planking and harlem shakes, YouTube thinks it knows what the biggest viral video trends will be in 2014.

Google Japan launches magic hand device for smartphones– everything always sounds way more advance in Japanese.

And lastly for my South London friends, according to BrixtonBuzz, Brixton will be undergoing a major rebranding exercise. Anyone fancy drinks over at East Clapham market on Friday?

Brixton East Clapham renamed

Source: BrixtonBuzz

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Food, glorious food

March 26, 2014

For those who were completely mesmerised by Lurpack’s slickly edited sequence of chopping, dicing, peeling and mashing can feast their eyes on this “chromatic porn food series” (as described by the food film vimeo channel) by Proximity BBDO Paris for Carte Noire.

Carte Noire rose advert

The series features four mini films as part of Carte Noire’s “Couleur Café” campaign, which ran a couple of years ago but is only getting attention from the likes of Adweek now.

The four shorts in the series covers rose (cream profiteroles), green (a pistachio tiramisu), red (a chocolate-raspberry millefeuille) and yellow (a mango-passionfruit mousse).

Here’s to delicious food artistry…

 

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March 4, 2014

google-woody-head-2014

Source: Google

Google’s latest ad which celebrates storytelling, made it’s debut during the 86th Academy Awards.

The one-minute clip featured young filmmakers learning the craft movie making and the art of telling a good story, accompanied by powerful audio extracts from Andrew Stanton’s (director of Finding Nemo and Wall-E) TED talk on storytelling in 2012.

“We all love stories, we’re born for them. They can’t be artificially evoked. They aren’t an actual exact science. That’s what’s so special about stories. They’re not predictable. It’s capturing a truth from your experience. It could cross the barriers of time, real and imagined. Expressing values you personally feel deep down in your core.”

Like previous Google ads, the latest spot is sentimental, beautiful and inspiring.

Catch the complete TED talk by Andrew Stanton below:

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Star-studded Oscar selfie is the most re-tweeted Tweet ever

March 3, 2014

A star-studded filled selfie featuring Jared Leto, Ellen, Jennifer Lawrence, Meryl Streep, Kevin Spacey, Brad Pitt, Angelina Jolie, Julia Roberts, Bradley Cooper, and Lupita Nyong’o just to name a few, became the most re-tweeted Tweet in the history of Twitter.

Since last night, the tweet has garnered over 2.9million tweets and counting and favourited more than 1.5million times.

As well as selfies, celebrities also seemed to have en masse discovered photobombing with more famous pranksters spotted in the background this year at the Academy Awards than in previous years.

Aerial photobomber, Benedict Cumberbatch snatched this year’s Oscar meme, inspiring the likes of Buzzfeed to feature the Doctor Who star photobombing things and other ‘Cumberbombing’ antics.

Benedict Cumberbatch photobomb

Source: Mike Blake/ Reuters

Photobombing opportunities were plentiful at the Oscars…

Jared Leto & Anne Hathaway Oscar photobombSource: E! Online

Jared Leto at it again…

Jared Leto photobombs Kevin SpaceySource: MTV

Other Oscar highlights, as revealed by the Twitter blog, showed that the most mentioned nominees of the evening were:

  1. Jennifer Lawrence
  2. Brad Pitt
  3. Alfonso Cuarón
  4. Cate Blanchett
  5. Sandra Bullock

In addition to the “best photo ever”, peaks were seen in other Oscar moments which included:

  • @TheEllenShow gathers nominees & stars for Twitter photo (10:07 p.m. ET): 254,644 TPM (Tweets per Minute)
  • @TheEllenShow delivers pizza to the audience (10:24 p.m. ET): 158,159 TPM
  • Gravity wins its 6th Oscar — for film editing (10:31 p.m. ET): 135,330 TPM

What was your favourite Oscar moment? Leave your comment in the box below.

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Before you embark on any stalker-ish research activities on an individual on the internet…

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An entire ad break in Lego

February 11, 2014

ITV Confused.com ad in Lego

Source: ITV

Ahead of the imminent release of ‘The Lego Movie’ , voiced by acting talents including Morgan Freeman, Jonah Hill and Will Ferrell, ITV ran an ad special during an episode of Dancing on Ice this weekend.

The ad break depicted British Heart Foundation, Confused.com, BT and Premier Inn commercials recreated entirely in Lego, as well as featuring bumpers from The Lego Movie in between the ads.

The stunt has so far attracted nearly 250,000 views on YouTube since it premiered on Saturday.

Catch the original versions below:

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