How the “New Facebook” settings affect community managers
Source: Chris Jackson (Getty)
With Facebook constantly evolving and new privacy (or lack thereof) settings implemented every other month, you may have noticed in past weeks that you are only seeing updates from the same few people over and over again. As well as my suspicion that these are the ones who most frequently stalk visit your page, “New Facebook” has a newsfeed setting, by default is set to show activities from friends and pages who ‘you interact with the most’. This means that you are only seeing updates from a select number of friends and pages who you’ve recently interacted with.
The advantage of this new setting is that you’ll be able to ignore the activities you find irrelevant, especially for those who have more than 500 friends and doesn’t want to acknowledge recent updates from every single friend. However, this also means a large proportion of your contact list can’t see your status messages, photos and links and vice versa.
If you’re a community manager of a fan page, this could prove problematic. Unless your fans have commented on one of your updates, your business or brand page is effectively invisible to them.
So what can community managers do?
Well there’s not a lot you can do except to spread the word and encourage friends to manually configure their settings. There are already several Facebook pages and events set up to alert the users how to change this and you can do this in three simple steps:
- Click on the drop down menu on “Most recent” on the home page
- Select “Edit options” and click on “Show posts from”
- Change the setting to “All of your friends and pages”
Source: Inside Facebook
Of course you are still largely invisible to most of your contacts. If you want fans to see page updates, then spread the word and let your friends know how they can adjust their settings.