Skip to content

Live in the moment with Pepsi Max

September 8, 2011

Director and cinematographer Lawrence Chen and co-creative director Hagan Wong created this short film to launch the London Pepsi Max Short Film Competition. What’s impressive about this video is that it contains scenes where things and people are frozen in time, without the help of CG or special effects. The scenes show people tense up as they maintain their body posture and pieces of paper held up by invisible strings. Lawrence describes it as:

A short film about living in the moment, but unlike everything else these days, this was made with no computer graphics or digital special effects.

The clip’s meaning coincides with one of the three themes of the competition, “Livin’ in the moment”. It’s nice to have a little reminder now and again.

[via Design Taxi]

Related posts:

STA travel commissions Move, Eat, Learn video series

Organising chaos

Saturday snippets

Advertisements
No comments yet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: