Power of the written word
BIC has really hit the nail on the head with this one. The latest campaign – ‘a lotta you in every stroke’ emphasises the importance of using pen and paper.
The ads feature a series of different BIC users showing a message written in type and then a handwritten version. Naturally the handwritten notes express greater emotion and show a lot more personality than the text version. The end result is this endearing campaign, reminding us the power of the written word.