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The Guardian re-interprets ‘The Three Little Pigs’

March 3, 2012

Source: The Guardian/BBH

The Guardian gives ‘The Three Little Pigs’ story a modern twist of how the story would be covered in the age of social media.

As part of the news organisation’s campaign to spotlight its “open journalism” approach, the ad gives a wonderful portrayal of how “social” is changing the way newsrooms operate, highlighting how reporters gather news stories by harnessing every aspect of new media.

According to the paper, it is the first major television campaign for the Guardian in over twenty-five years. Kudos to the ad agency – BBH for creating such a fast-paced and vivid illustration of events.


Check out behind the scenes photography here.


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