[Infographic] The impact of Twitter on sales
New research conducted by Deloitte, commissioned by Twitter, indicates how tweets not only generate valuable word-of-mouth that impacts consumer demands, but how positive tweets can also drive sales. This study looked at sports gaming brands specifically, but you can see how this might apply to other consumer, fashion and retail brands.
Looking at sales revenue, a 30% increase in the number of positive tweets drives a more significant revenue impact than a 30% increase in existing above-the-line advertising.
la[Via Twitter blog]