The power of juxtaposition
In a new campaign launched by Moms Demand Action for Gun Sense, to drive support for new and stronger gun laws in America, depicts a powerful set of imagery posing school children side by side, each holding a different item – one of which has been banned by federal or local authorities to protect youngsters.
The banned items include a version of Little Red Riding Hood, dodge balls and a Kinder Surprise. In each instance, the contrasting item is an AK-15 rifle.
A simple, yet powerful, idea delivered by juxtaposing two items together to convey a very serious issue.
Video: How many more rounds?