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The Sunday Times Culture ad re-enacts iconic scenes in one take

February 8, 2014

Sunday Times 'Icnons' ad - Daft Punk

Highlighting The Sunday Times’ refresh of the culture section, the broadsheet released this ultra-stylish new advertising spot featuring iconic cultural moments in one fluid take.

The 50 second ad spot, created by Grey London, includes nods to Rodin’s The Thinker, Forrest Gump, Mad Men, Michelangelo’s Creation of Adam, Reservoir Dogs and Daft Punk.

The advert took 27 takes to but shot no. 16 was the clear winner in capturing the tricky 45 degree camera angle required for the ‘Creation of Adam’ shot.

Catch the ad and the “Making of…” below.


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