An entire ad break in Lego
Ahead of the imminent release of ‘The Lego Movie’ , voiced by acting talents including Morgan Freeman, Jonah Hill and Will Ferrell, ITV ran an ad special during an episode of Dancing on Ice this weekend.
The ad break depicted British Heart Foundation, Confused.com, BT and Premier Inn commercials recreated entirely in Lego, as well as featuring bumpers from The Lego Movie in between the ads.
The stunt has so far attracted nearly 250,000 views on YouTube since it premiered on Saturday.
Catch the original versions below: